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UXTalk - "Stop Evangelizing UX - And What To Do Instead" - By Debbie Levitt


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UXTalk - "Stop Evangelizing UX - And What To Do Instead"  

Speakers - Debbie Levitt CXO of Delta CX 

Host - Tushar Deshmukh, CEO UXExpert, UXUITrainingLab Pvt. Ltd.  - 25th October 7:00PM IST.     

Debbie Levitt, CXO of Delta CX, has been a CX and UX strategist,  designer, and trainer since the 1990s. As a “serial contractor” who  lived in the Bay Area for most of this decade, Debbie has influenced  interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle,  and a variety of Silicon Valley startups. Clients have given her the  nickname, “Mary Poppins,” because she flies in, improves everything she  can, sings a few songs, and flies away to her next adventure.  

Debbie has presented at conferences including eBay’s Developer  Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers.  She is an O’Reilly published author and one of few instructors on the  planet recommended by Axure.  

Her “DevOps ICU” book and training teach non-CX roles about CX, why it’s  done by specialists, and how to integrate it into teams and processes.  Her “Delta CX” book and training teach companies how to improve customer  satisfaction, predict and mitigate business risk, and increase ROI by  investing in great customer experiences.  

Outside of CX work, and sometimes during CX work, Debbie enjoys singing  symphonic prog goth metal, opera, and New Wave.  

Talk Synopsis:  No other role at your company spends time and effort evangelizing  themselves the way we do. Developers aren’t making PowerPoints to  explain why it’s important to hire qualified developers and let them  write code. QA isn’t holding meetings to teach everyone the importance  of testing software. It’s just us and it’s making us look weird and  whiny. It’s rarely working and sometimes backfiring. How do you get CX  and UX buy-in or start leveling up your company’s maturity?  

This session will examine the pitfalls of evangelism and what actions we  can take instead. We’ll look at how some of the popular methodologies  we think are bringing everybody onto the CX bandwagon might be training  co-workers on how little they need us. We’ll be focusing on hiring CX  specialists, the role of managers and leadership, processes, workflows,  tools, and improving collaboration between us and our cross-functional  teammates.  

Most importantly, we’ll look at how to measure the ROI of CX. Without  being able to prove our worth, we are unlikely to get a seat at the  table or level up our company’s maturity.  

Key Takeaways:      

How we know that CX and UX evangelism rarely works and can backfire.     
Improving collaboration with cross-functional teammates.   
Making better hiring choices.     
Improvements leadership and managers can make.     
Proving our ROI and who our best ally might be.     

Hosted By : UXTalks - Mr.Tushar, CEO UXExpert, Dir. UXUITraining Lab Pvt. Ltd. .  Having 18+ Years of Industry Experience. now completed 7+ years during  this he has launched various services in UX - UXResearch, UXUIHiring,  UXTalks, UXTools, Tushar is also advisor in various companies and work  as a consultant for various size corporate.

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