Information risk.

Just hearing those words can feel overwhelming—like something meant for IT departments, not business owners.

But what if it’s not a tech issue at all?

In Episode 102 of Unstuck Your Business, we sit down with David Cruz, founder of ElMaeXtro, to reframe information risk as what it truly is:

A leadership responsibility.

David shares how the biggest threats to your business aren’t just external—they’re often rooted in a lack of clarity around decisions, ownership, and processes.

In this conversation, we explore:

• Why information risk is a strategy problem—not just a technical one
• How “clarity as resilience” protects your business, revenue, and reputation
• The early warning signs that your business is becoming vulnerable
• How strong information practices can actually build trust with your clients

One of the biggest shifts from this episode:

You don’t need to secure everything—
you need to protect what matters most.

If you’ve ever felt overwhelmed by the “tech side” of your business, this episode will help you step into it with clarity—and confidence.

3 Key Takeaways:

1. Information risk starts with leadership, not IT
2. Clarity in decisions and processes reduces vulnerability
3. Trust is built through how you handle and protect information

Connect with David Cruz:
ElMaeXtro | LinkedIn