Leaders are generally aware that they have a duty to articulate and promote their organization's core values. But identifying these values is often a challenge. That's because so many values are important to the organization. Which ones are core?

Complicating the issue, an organization's list of core values needs to be held to no more than seven values, preferably no more than five. Beyond that number, a list is too lengthy to be readily remembered. And people won't devote themselves to things which they can't easily remember.

Core values are vital to an organization. But not all vital values are core values. Some are strategic values. Others are operational values. This episode explores a method for identifying which vital values in an organization are indeed its core values. 

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