Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 The Internet of Things podcast as they discuss what's working in B2B lead generation, best practices for lead qualification and how to implement lead nurturing that will drastically improve your conversion rates. Some of what we'll discuss includes:

• What's the best way to increase sales?

• How sales teams (and marketers) can engage more prospects

• How to identify more qualified leads versus tire kickers 

• How to close more sales

• Where to get started

V3's The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. 

Every week, Shelly and her crew will interview top business leaders and strategists in the areas of content and social marketing and strategy, social selling and online marketing to discuss what's working for them and explore how you can apply the same strategies to take your business to the next level.