Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials.

Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you learn how to develop campaigns and initiatives they'll want to support and be a part of. We'll talk about:

The three things matter that most to Millennials about the products they buy and use;
The kind of messaging that works best with Millennials;