Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Andrew Kellam, a LinkedIn executive focused on social selling, for week's edition of V3 - The Internet of Things as they discuss the challenges of social selling and how sales teams can more effectively use the largest business social network to generate more leads and sales. 

I've long been a LinkedIn fangirl and, especially for clients in the B2B space, spend a great deal of time talking with senior executives about the value of LinkedIn, training business development and sales teams on how to more effectively integrate LinkedIn into their lead generation and business development efforts and pretty much preaching the LinkedIn gospel. I believe that companies ignore LinkedIn at their own peril -- and for those who do, it's a wealth of untapped opportunity. 

I've worked a lot with the team at LinkedIn and they do a great job talking with clients about the benefits of social selling in general, as well as the benefits that LinkedIn's social selling toolset can bring to the table. I asked Andrew to be on the program this week to give us an overview of the features of LinkedIn's social selling tool and can't wait to see what he has to share.

V3 - The Internet of Things was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every week, Shelly and her crew will interview top business leaders and strategists in the areas of content and social marketing and strategy, social selling and online marketing to discuss what's working for them and explore how you can apply the same strategies to take your business to the next level.