Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies.

When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there are five major approaches to social media that all organizations use. They sometimes focus on one of those approaches, or may mix up a few.

The five different modes, or approaches, are:

Brand maintenance, including customer care
Community management work, including internal and external brand ambassador programs
Influencer programs
Reputation and thought leadership
The "big splash" creative campaigns, including viral media
In this episode of V3 Live, we'll cover the following:

How you can use the above approaches in your own strategic planning.
How you can determine the right mix
Which tactics work best for which kind of businesses and why
Shelly and Ric will discuss how each of those big "modes" works for different businesses, and show you how you can develop a scorecard to work with each.

Ric has interviewed marketers from various brands big and small, and says that it's actually pretty rare for a marketing manager to know how to apply these modes. Sometimes, they just hit on one and stick with it -- but it's so often luck of the draw, as opposed to a calculated decision.

If you're a marketer focused on delivering value as a result of what you're doing with social media, this will be one session you won't want to miss.