Get ready to elevate your dealership's customer experience! On this edition of VADA Live, host Dan Carrigan sits down with bestselling author, TED Talk speaker, and customer experience expert Katie Mares. Katie, a featured speaker at this year's VADA Convention, will discuss how to make "the now non-negotiable", what dealers are still getting wrong about creating five-star experiences, and how to better serve the female consumer. Discover insights on why customer experience competition often comes from outside the auto industry, tangible ways to improve your workplace, and the power of leading through decisive action. This conversation offers a sneak peek into Katie's convention session and practical takeaways for every auto dealer.