Tech giants like Apple and Google spend billions to grab attention in the first few seconds, knowing that once hooked, consumers stay engaged. This tactic, rooted in human nature, mirrors the way the yetzer hara works, drawing us into temptation in an instant. In this week’s parashah, the Mitzrim’s stubbornness during Makkas Tzefardei’a shows how one moment of irrationality can lead to uncontrollable consequences. True greatness comes when we master those fleeting moments of desire, pausing to regain control before reacting impulsively.