Val Geisler is a retention specialist and she's been around the block working for SAS companies and eCommerce as well. She's even gone ESP side and done great work for Convert Kit and Klaviyo. Now she's helping mothers by promoting a better breast milk alternative at ByHeart. I had such an enjoyable conversation with Val, and I think you'll really enjoy listening to us. Some of my favorite lessons that came out.

1. Talk to your customers
2. Turn Retention into Acquisition
3. Send less email to make more money with Segmentation
4. Retention is finally cool