Most businesses think they have a technology problem. Valentina Coin from Via Technology says the technology is usually the last thing that needs fixing.

In Part One of this conversation on Remarkable Regional Business, Caleb Maxwell sits down with Valentina Coin, founder of Via Technology on the Sunshine Coast. Via Technology works with growing businesses to build what Val calls strategic business systems, combining people, process and technology to help organisations scale without things falling apart.

The conversation starts with what Via Technology actually does and why it is so difficult to explain. Val unpacks why so many businesses mistake a technology problem for what is really a people or process problem, and why solving all three together is the only way to create lasting change.

Val walks through real client examples, from a business with three weeks to migrate its entire operation off a decommissioned platform, to a couple who purchased a business with no systems and all the knowledge walking out the door with the previous owner.

Topics Covered

/ What Via Technology actually does and why it is hard to categorise

Why strategic business systems go far beyond software implementation.

/ The types of businesses Via Technology serves best

Why operational complexity, not industry, is the key indicator of a good fit.

/ Real client journeys

Three examples of how Via Technology has helped businesses at very different stages and with very different problems.

/ Choosing the right technology for the right stage of business

Why the software that serves you today will not be the software that serves you in five years, and how to plan for that.

/ The process Via Technology takes new clients through

How a self-assessment tool helps diagnose whether the real problem is people, process or technology before any solutions are proposed.

/ Why change management never sells but everyone needs it

How Val embeds change management invisibly throughout every engagement so clients get the outcome without knowing they needed it.

This is Part One of the conversation with Valentina Coin from Via Technology. Continue to Part Two to hear how Val built the business, where her thinking came from, and the three pieces of wisdom she would pass on to any business owner trying to grow.

// Links

https://viatechnology.com.au/