The launch of a new season of The Experts always has to be special. I cannot help but feel we needed to dive deeper into the conversations started by Darryl Sparey of Hard Numbers and Simon Murphy from indigo murphy on the topic of GEO. Where it is going and are the days of SEO numbered? I felt after that podcast there were more questions than answers.

In today's rapidly evolving digital landscape, many marketers and communications people are asking the question: Is SEO as we know it coming to an end? With advancements in AI and changes in how search engines operate, this podcast delves into the implications of what some are calling the "end of search" and how businesses can adapt.

Valerio Veo of Three Tomorrows walks us through some of the reality of AI where we have gone from search to answers. It is a whole new way of thinking when we produce content, how we turn up online, and how we will be found in the future. There is significant shifts in this space happening right now and businesses and experts need to be on top of this.

"You need to ride the top of the wave of AI, not get dumped by it". 

The implications for businesses, experts,brands, leaders of industry are significant. With AI summarizing information and providing direct answers, users may not need to click through to websites as often. In fact, recent statistics show that AI-generated summaries result in a staggering 93% of queries ending without a click to a website. This trend poses a challenge for traditional SEO strategies that rely on driving traffic through keyword optimization.

Ultimately, if we are going to be found today and tomorrow, we need to change our behaviour with our content. Your earned media plays a very important role for your future client finding you.