Valfaccenda was founded in 2010 by husband and wife Carolina and Luca, respectively an engineer and an enologist.

Their vineyards are mostly in Valfaccenda, in Canale on the hills which line Le Rocche - a landmark in Roero - with a few old plots rented in Valmaggiore in Vezza, Madonna di Loreto in Canale and San Grato in Santo Stefano Roero.

The soils of Roero are made of sand that formed the sea bed of Padania gulf, mixed with older clay sheets and small quantities of silt.

This terroir helps the winemakers to make salty, juicy and chewy wines, which Luca and Carolina believe is the natural, true identity of Roero.