You’ve probably heard countless business coaches tell you that in order to succeed online, you need to have a niche. And it’s true. The online market is flooded with generalists. You need to stand out.

But how do you know that your niche idea “has legs”? How do you know that there is even a market of people who would hire you to help them? How do you know that you aren’t going to waste time and resources building a brand that nobody cares about?

Today we are going to meet Kirsten Smith whom I think has a great story to tell about how she chose her coaching niche and the steps she took to validate her idea before going on to success.