Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people’s words to help them fall back in love with their work and their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a Do-Not-Say List and grew into an entire strategy that will fix your relationships and grow your business. What you’ll learn about in this episode:  What big changes Mary has experienced in her business and strategic thinking since her previous appearance in Onward Nation episode 781 How realizing the power of validation communication transformed Mary’s business and created profound opportunities How the myriad challenges of 2020 showed us that transparency is a powerful and vital communication tool that builds brand trust and strengthens relationships Why strong transparency is the first step in clearly defining and articulating your strategy to those outside your organization Why the way we have been conditioned to speak is opposite to how we can actually create a real connection, and why we must learn to communicate differently How neuroscience shows that validation communication is a powerful trust builder, and why validating feelings of the people you’re speaking with matters Why the secret recipe of “validate, activate, integrate” can transform your relationships with your customers and anyone you interact with How the global pandemic has presented a golden opportunity for Mary to teach other debt collection agencies how to communicate with greater empathy and understanding What words appear on Mary’s “Do-Not-Say List” in her debt collection business, and why those particular words are banned Why now is the ideal time to experience exponential growth in your business and career through the extraordinary power of collaboration  Resources:  Website: www.maryshores.com LinkedIn: www.linkedin.com/in/shoresmary/ LinkedIn: www.linkedin.com/company/shores-communications/ Facebook: www.facebook.com/shoresmary Twitter: @mary_shores  Additional Resources:  Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/ 

Episode 994: Validation communication, with Mary Shores

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.

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How to cultivate gratitude? Foster your personal growth and appreciate losses as much as wins. Digest our tips on how to cultivate gratitude. How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.  What you’ll learn in this episode is about how to cultivate gratitude:   How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world Why you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every day Why there’s an equal amount of winning in every loss — and — an equal amount of loss in every win How to shift your perspective to be thankful for the losses just as much as the wins and how to cultivate gratitude How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck. How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going  Additional Resources:      Improve your insights about how to cultivate gratitude by tuning in to this podcast: Positive Attitude in Business, with Jon Gordon Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/ Learn more about how to cultivate gratitude by tuning in to our “ROI of Community” Framework     

How to Cultivate Gratitude, with Stephen Woessner

Sales Promotion Strategies—Explore effective methods to boost sales and increase ROI by applying our guide on sales promotion strategies. Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.  What you’ll learn in this episode is about sales promotion strategies:  Three best sales promotion strategies that will guarantee your Return on Investment. How to create a steady stream of well-prepared prospects in your sales pipeline How and why you should build out a series of “Transitional Moments” for your audience Why you should build out a topic list of your areas of expertise How to leverage your topic list into a guest appearance on podcasts, video series, etc. How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy” How to use the Siphon Strategy and add more people into your email list Why you should add each new person to your list into what Stephen called the New Lead Sequence How to create your own New Lead Sequence How to leverage all of this new content into optimized blog posts for your website How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you  Additional Resources:    Improve your sales promotion strategies and get more at-bats with right-fit prospects by listening to our free tutorial: Transitional Moments Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/ Learn more about sales promotion strategies by tuning in to: The SIPHON Framework   

Sales Promotion Strategies, with Stephen Woessner

Podcasting for Business — Unlock the potential of podcasts to drive growth for your business. Explore our guide on podcasting for business. Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones. But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones. Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows. We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention.  Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level.  What you’ll learn in this episode is about podcasting for business:  How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcast How podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content    Resources:  Enhance your insights about podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David Mammano Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-service Learn more about podcasting in business, and you can find Harry Morton here. LinkedIn: https://www.linkedin.com/in/harrymorton/ LinkedIn: www.linkedin.com/company/lower-street/ Facebook: www.facebook.com/lowerstreetmedia Twitter: @podcastharry   

Podcasting for Business, with Harry Morton

LinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy. LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn.  Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing. Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business.   What you’ll learn in this episode is about LinkedIn marketing strategy:   How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clients Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community How Mandy grew her business to six figures entirely through organic growth and through her Facebook group Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories Why LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking How to do keyword research through LinkedIn to help your content gain visibility on the platform What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own Why all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook  Resources:    Read this blog from Mod Girl Marketing to expand your knowledge about LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn? Learn more about the newest and most effective LinkedIn marketing strategy, and you can find Mandy here. LinkedIn: www.linkedin.com/in/mandymcewen/ LinkedIn: www.linkedin.com/company/mod-girl-marketing-llc/ Facebook: www.facebook.com/mod.girl.marketing Twitter: @MandyModGirl Twitter: @ModGirlMktg   

LinkedIn Marketing Strategy, with Mandy McEwen

Podcasting for Thought Leadership —  Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership. Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones.  In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.  What you’ll learn in this episode is about podcasting for thought leadership:   Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche. What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms  Additional Resources:    Tune in to this episode of Podcasting for Business with Harry Morton to elevate your knowledge about podcasting for thought leadership. Learn more about podcasting for thought leadership, and you can find Mark here. Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts   

Episode 994: Validation communication, with Mary Shores

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