Welcome to Hard Mode with Joshua Williams, Founder & CEO of Cartelux. The Cartelux story is fascinating - they are shaping the future of retail marketing, empowering local area marketers to run digital campaigns in the most time efficient, cost efficient and brand compliant fashion possible, and have found particular product market fit within the automative industry.

Discussed in this episode is Josh's approach to solving niche problems, the challenge and discipline required to pivot from a good, working business model to embrace risk in transitioning to a global tech company. Josh permanently moved from California to Australia and continues to grow Cartelux's global trajectory. Great chat!

Talking points:

• The beginnings as a digital video agency
• Leveraging the power of motion picture, online
• Moving into a specific niche problem to solve
• Moving from Southern California to Australia
• The transition from filmmaker to entrepreneur
• Shutting down a good business to go all in on a global tech play
• A globally distributed team
• The hard part about hard things
• Creating a team-wide culture of conviction
• Leaning heavily into automotive industry

Links:

• Cartelux
• Aston Martin
• Audi
• BMW Group
• Ford
• Google
• Kristin Harder
• MG
• Nissan
• Patrick Doble
• Raoul Picello
• Renault
• Starcom
• Toyota

Online: https://cartelux.com/

Twitter: @Cartelux

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Tractor Ventures Entrepreneur in Residence Noga Edelstein: @nogsE