You’ve got a business idea. Now what?

In this episode of the Unsexy Entrepreneurship Podcast, Charles Harris (CPA and founder) and Dr. Seth Jenson (PhD in business strategy) dive into one of the most critical phases in the entrepreneurial journey: validation.

Whether you’re starting a new business, launching a product, or entering a new market, you must prove your idea works before you invest big time or money. And no—your gut isn’t enough.

• What validation really means (and what it’s not)
• The two biggest risks every founder must test: demand and channels
• How to identify and break down your value proposition assumptions
• Why being scientific (not emotional) about your idea leads to revenue
• Real-world examples of testing assumptions with free tools like ChatGPT
• How to use AI to research trends, competition, and market size
• What Airbnb, Kickstarter, and farmers markets have in common
• The role of MVPs—and when to go pro vs. scrappy
• Why a “soft launch” is often smarter than a grand opening

This episode gives you a concrete, step-by-step framework to test whether people want what you’re selling—and whether you can reach them consistently. You’ll walk away with the tools to become an expert in your customer, your product, and your market before you build anything big.

Got questions for Charles and Seth? Submit them HERE.