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In this episode we discuss market segmentation, business model innovation, and scaling. How and why Customer Lifetime Value (CLV) focus is the best way to build sustainable businesses. We also discuss, after a startup has achieved Product Market Fit (PMF), how you scale a business and  what do you do differently in the post PMF phase.  

Useful links:

1. Customer Facing Devices 

2. Why do we buy things?

3. Decision making for startups