In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Mark Addison, founder of Rocket Science, a firm revolutionizing M&A strategy for tech companies. Recognized by Harvard Business Review for his expertise, Mark shares how his proprietary Valuation Engineering process helps mid-market tech firms and startups maximize exit valuations by uncovering hidden strategic value—far beyond just EBITDA multiples. From accidental beginnings as a PR agency to launching 31 brands and guiding 14 exits (11 M&A, 3 IPO), Mark reveals the power of pattern recognition, AI-driven scaling, and why timing is everything in high-stakes deals.

Mark dives into the evolving M&A landscape, where AI is dismantling the "old boys’ club" and democratizing access to strategic insights. He explains why founders must shift from fixating on revenue multiples to crafting narrative-driven valuations that appeal to acquirers’ long-term goals. With candid advice on avoiding common pitfalls and leveraging automation, Mark also teases Rocket Science’s vision for a potential VC accelerator—backed by their knack for spotting winners. A must-listen for founders eyeing exits or investors seeking undervalued opportunities.