In this episode of Med Tech Guru's Ms. Barbara Strain MA CVA-HP is our Guru. Barbara brings incredible value as a former director of the University of Virginia Director of Value Management, and a founding member and past President of the Association of Value Analysis Barbara takes us on a deep dive into the concept of value analysis and how a Med Tech company should master this topic to bring value to their stakeholders. Listen in to hear how mastering Value Analysis can distinguish your technology from that of your competitors.