In this episode you're going to learn:

• what a value articulation statement is and why you need one
• how to write your value articulation statement in a way that is clear and concrete so people will want to learn more
• how to figure out your differentiation factors and how to clearly state these so you set yourself apart from your competition

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469