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Value-Based Selling: Why Focusing on Customer Value is Key to Closing Deals
Season 2 | Episode 57 | Value-Based Selling: Why Focusing on Customer Value is Key to Closing Deals
In a world where buyers are more informed and discerning than ever, selling on features and price alone just doesn’t cut it. Modern customers want to understand how your solution creates real value for their business — and that’s where value-based selling comes in.
In this episode, we dive deep into the mindset and methods behind value-based selling — a proven approach that shifts the focus from what you’re selling to the impact it delivers. You’ll learn how top-performing sales professionals uncover, communicate, and quantify value at every stage of the buying journey to build stronger relationships and close deals with confidence.
From aligning your pitch with business outcomes to demonstrating ROI through data and storytelling, value-based selling helps you position yourself not as a vendor — but as a trusted advisor who drives measurable results.
Whether you’re a sales leader looking to elevate your team’s approach or an individual rep eager to win more meaningful deals, this episode will show you how to make value your most powerful differentiator.
In this episode:
What value-based selling really means (and why it works)
How to uncover what your customers truly value
Techniques to connect to your customers
How to quantify and communicate effectively
The frameworks and tools that help sellers consistently sell on value, not price
The future of selling is value-driven. Learn how to create meaningful impact, build trust, and close deals by putting customer value front and centre.
📚 Book of the Week: How To Get Rich by Felix Dennis
👉 https://amzn.to/3JxoHDS
🎓 Enhance Your Sales Edge with Paragon Sales Solutions Sales Training
👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/
📈 Streamline Your Workflow with Monday.com Work OS
👉 https://try.monday.com/w6un6aq14jsb-wzpmg4
🎙️ New episodes drop every Thursday. Subscribe now to stay ahead of the trends, tools, and tactics shaping the next generation of selling.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Paragon Creative StudiosSeason 2 | Episode 57 | Value-Based Selling: Why Focusing on Customer Value is Key to Closing Deals
In a world where buyers are more informed and discerning than ever, selling on features and price alone just doesn’t cut it. Modern customers want to understand how your solution creates real value for their business — and that’s where value-based selling comes in.
In this episode, we dive deep into the mindset and methods behind value-based selling — a proven approach that shifts the focus from what you’re selling to the impact it delivers. You’ll learn how top-performing sales professionals uncover, communicate, and quantify value at every stage of the buying journey to build stronger relationships and close deals with confidence.
From aligning your pitch with business outcomes to demonstrating ROI through data and storytelling, value-based selling helps you position yourself not as a vendor — but as a trusted advisor who drives measurable results.
Whether you’re a sales leader looking to elevate your team’s approach or an individual rep eager to win more meaningful deals, this episode will show you how to make value your most powerful differentiator.
In this episode:
What value-based selling really means (and why it works)
How to uncover what your customers truly value
Techniques to connect to your customers
How to quantify and communicate effectively
The frameworks and tools that help sellers consistently sell on value, not price
The future of selling is value-driven. Learn how to create meaningful impact, build trust, and close deals by putting customer value front and centre.
📚 Book of the Week: How To Get Rich by Felix Dennis
👉 https://amzn.to/3JxoHDS
🎓 Enhance Your Sales Edge with Paragon Sales Solutions Sales Training
👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/
📈 Streamline Your Workflow with Monday.com Work OS
👉 https://try.monday.com/w6un6aq14jsb-wzpmg4
🎙️ New episodes drop every Thursday. Subscribe now to stay ahead of the trends, tools, and tactics shaping the next generation of selling.
Hosted on Acast. See acast.com/privacy for more information.