Richard Brooks is a sales and growth consultant in the localization industry, a visiting faculty at the Cranfield School of Management,  and a Senior Advisor for Slator.  In this episode, Richard explains the importance of value-based selling and shares his thoughts on a variety of topics including sales training, value creation, pricing and discounts, knowing your customer, and more.

Richard's Contact Information 

Linkedin: https://www.linkedin.com/in/richardbrooks/

Twitter: https://twitter.com/RichardMBrooks

 Website: https://richard-brooks.com/