In this episode, Jason Foster talks to Carlos Soares, Chief Data and Analytics Officer at Analytics Worx (he has also worked in other analytics transformation roles at Diageo, Nike, Vodafone and Liberty).

They discuss the importance of delivering value-based data and why you need to create a safe space for your data team to innovate and improve constantly.

Carlos shares the challenges of his various data leadership roles, what value-charged analytics means and how to align the day-to-day operational strategy with the company’s long terms goals.