On today's episode of Open Source Selling, Bob and I continue our conversation and discuss the link between goals and focus, as well as something he calls value confusion which often leads to unnecessarily dropping price, leaving money on the table, and reducing the value you bring and your solution offers to the client. Listen to the full episode to learn how to avoid value confusion, something we have all probably suffered from at one time or another.

Join me as we ask, listen, and learn together!