Solo episode with Bruce Sinclair, the host of the show, discussing data-driven business model development and its fundamental importance in smart digital transformation.  Bruce will discuss how the business models on the Smart Business Model Continuum reduce monetization friction and produce a proprietary competitive advantage.  In this episode, Bruce discusses:

• Why business model innovation is as important or more important than product or service innovation.
• The difference between B2C and B2B smart business models.
• Monetization friction.
• The Smart Business Model Continuum.

Related links you may find useful:

• Season 2: Episodes and show notes
• Season 2 book: The Private Equity Digital Operating Partner
• Season 1: Episodes and show notes
• Season 1 book: IoT Inc
• Training: Smart digital transformation certification