There is a belief in business that People will buy with their hearts and justify with those purchases with their minds.

This means that if you are struggling to close clients, you might want to look at your messaging and how you are presenting value and your market differentiators.

In this training, we discuss how all these elements play off each other and how not understanding the real meaning of "going above and beyond" is costing you clients.

Don't forget to subscribe and leave us a comment to let us know how you are setting yourself apart in your market.

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