EP 027 feat. Sunny Side Creative Agency

Jess Gill [Director of Communications] & Elisa Watson [Creative Director]

Jess & Elisa, of Sunny Side Creative, discuss how empathy, strategy, & personal history shape effective branding. They explain why marketing is a long-term, multi-channel effort and share how their unique backgrounds fuel their mission to empower clients with lasting communication tools.

EPISODE OUTLINE

What is Sunny Side Creative?

(00:03:23 - 00:05:01)
The duo introduces their agency, explaining how their complementary skills in communication (Jess) and design (Elisa) led to a natural partnership. They define their core work: distilling a client's story into a powerful visual and messaging identity.

Debunking Marketing Myths

(00:05:36 - 00:08:52)
Jess and Elisa challenge the idea of overnight success, emphasizing that effective marketing is a long-term, strategic effort. They stress the need for a multi-pronged approach to reach audiences where they are and the importance of building marketing into a business's operational bedrock.

Empathy as a Professional Tool

(00:19:38 - 00:33:04)
The conversation delves into their personal backgrounds. Jess shares how her hearing loss and family history honed her deep listening and empathy. Elisa discusses how her mother's illness shaped her emotional resilience and perspective, highlighting how these personal experiences directly inform their client-centered approach.

RESOURCES

Be More Kind - Local networking group

If you like this episode, I highly recommend listening to my chat with Brooke Kelbaugh, a cookie artist who shares her experience building boundaries, confidence and success through communication skills in her small business.

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WHERE TO FIND US

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