In this episode of Inside R&D, Joseph Turner speaks to Alice Weavers from the Responsible Innovation Centre for Public Media Futures (RIC) about reimagining youth engagement in media. The Responsible Innovation Centre is an independent research centre hosted by the BBC and funded by UKRI, a non-governmental public body that directs UK research and innovation funding. From co-creating content to reshaping policy, they explore how involving young people directly can transform public service media. Discover why ethical innovation starts with listening—and how the BBC can lead the way.