Dr. E. Tory Higgins, the Stanley Schachter Professor of Psychology, Professor of Business, and the Director of the Motivation Science Center at Columbia University, speaks at the Psychology Department Colloquium, Spring 2008.

Dr. Higgins presents a new theory of motivation which proposes that along with the experience of pleasure or pain (hedonic value), the strength of engagement one has with an object, individual or situation also contributes to its experienced value by influencing the experience of "motivational force" -- the intensity of the attraction to or repulsion from the target of value. He supports this theory through evidence from various disciplines showing how engagement strength creates value. A Q&A session follows.

Dr. Higgins is introduced by Jennifer Mangels, Professor at the Department of Psychology, Baruch College. The event starts with a brief introduction by Professor Loren J. Naidoo, Department of Psychology, Baruch College.

The event takes place on February 4, 2008, at the Baruch College Vertical Campus, Room 8-215.