Why has value selling and success moved from a nice to have to a must have?

In this episode, Phil Mauritz, the Global Senior Director of Pre-Sales at Okta, shares insights on the importance of business value, strategic proposal management, and the impact of a value-centric approach.

He emphasizes the need for early engagement, data-driven advocacy, and the role of curiosity and empathy in customer interactions. Phil also discusses the significance of leadership, collaboration, and the agency to act within the organization.