On this first episode of "Value Matters", Johann welcomes Mike Gilliland, former product marketing manager at SAS, author of "The Business Forecasting Deal" and chief editor of "Foresight – The International Journal of Applied Forecasting".

Together, they discuss the groundbreaking concept of Forecast Value Added (FVA) and how it can revolutionize forecasting processes. But here's the twist—does accuracy even matter? Johann and Mike dive into this thought-provoking question, challenging traditional beliefs about the impact of forecast accuracy.

Subscribe to the Value Matters podcast now and get ready to unlock the secrets of driving maximum value in the supply chain. And remember... when it comes to improving and optimizing activities, "value matters" more than anything else!

To learn more about this episode's guests and the topic discussed, please refer to:

👉 Mike Gilliland LinkedIn profile

👉 "The Business Forecasting Deal"

👉 International Institute of Forecasters (IIF)

👉 Foresight website

👉 Johann Robette LinkedIn profile

👉 Value Matters LinkedIn page