Product Agility

Value Measurement In Product Development & Scrum (with Fred Fowler, Author)


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Fred Fowler is the former mayor of Sunnyvale, Ca and an internationally recognized expert on the Scrum Framework. He is certified with a Doctor of Scrum, Professional Scrum Master Level III, and has published two books on Amazon. He also hosts two Advanced Scrum Case Study podcasts, runs a Silicon Valley Professional Scrum meetup group of 2000 members, and recently started a similar group based in Shanghai.

  • The importance of focusing on producing results that turn into dollars and cents rather than just being busy
  • Testing a thought about how similar should every organisation's approach to calculating value be.
  • The challenges of pointing out mistakes and assigning blame in disastrous situations
  • How people tend to become defensive when they are told they have been doing something wrong and try to shift the blame onto others. 


Here are the Highlights

  • 00:05:04 Measuring Productivity, Not Busyness
  • 00:09:11 Blame Game: The Challenge Of Addressing Mistakes In A Defensive Environment
  • 00:10:13 Being Selective With Gigs: Saying No To Some And Regretting Others
  • 00:14:21 Excitement For A Worthwhile Cause
  • 00:16:56 The True Purpose Of Scrum: Creating Valuable Products
  • 00:22:09 Scrum: Making Decisions Based On Measured Results
  • 00:23:38 The Importance Of Goals In Scrum
  • 00:25:48 Should each organisation's value calculation be the same?
  • 00:28:23 Episode Recap


Guest Bio
Fred Fowler is the former mayor of Sunnyvale, Ca and an internationally recognized expert on the Scrum Framework. He is certified with a Doctor of Scrum, Professional Scrum Master Level III, and has published two books on Amazon. He also hosts two Advanced Scrum Case Study podcasts, runs a Silicon Valley Professional Scrum meetup group of 2000 members, and recently started a similar group based in Shanghai.

Silicon Valley Scrum (including Links to Fred's books) - https://www.siliconvalleyscrum.com/

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.  

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Ben Maynard

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Product Agility Podcast 

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Listen & Share On Spotify & iTunes

  • Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
  • iTunes - https://apple.co/3YvTX8p


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Product AgilityBy Ben Maynard

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