You know the language of partnerships is a tricky one (but one well worth knowing). Maybe you’ve heard someone use the phrase “channel partners” interchangeably with “go-to-market partners”. Or you’re dipping your toes into the differences (and similarities) between MSPs, SIs, and VARs. In this episode, I'll break down the different categories of partners, the value they bring to the ecosystem and also talk of the various use cases such as how do you go about extending your sales reach? how do you extend product capabilities? etc. At the end of the day, it's the ecosystem that will help accelerate growth for your product and its important to know how to deal with the different types of partners in the ecosystem.