Breaking Down Value Proposition In BusinessJobs-To-Be-Done Theory of valueValue proposition: tell me why I should buy from youIt all starts with a profitable and scalable business modelThe value proposition canvasWhat is a value in the value proposition canvas?The customer profileUnderstand what’s important and what’s insignificant about customer jobsUnderstand what extreme and what’s moderate about customer painsUnderstand what’s essential and what’s nice to have by generating customer gainsThe value mapIt’s all about product-market fit!Alternatives to the value proposition canvasKey takeaway
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