Sign up to save your podcasts
Or
Share Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Since 2017, the Pepperdine University - Graduate School of Education & Psychology">Pepperdine University - Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it?
According to Luke Phillips">Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and taking a strategic approach to their enrollment funnel. It isn’t enough for marketing teams to just focus on clinching the sale — they need to step outside the box and look at the big picture.
You won’t want to miss the incredible practical insight Luke shares on emphasizing strategic thinking toward growth and their winning formula for converting student leads.
Join us as we discuss:
-Strategic growth and execution of market research (5:19)
- Distilling actionable data through SWOT analysis (15:06)
- How successful enrollment marketing opens up opportunities (23:02)
Check out these resources we mentioned during the podcast:
- The Integrated Postsecondary Education Data System">The Integrated Postsecondary Education Data System (IPEDS)
- Survey Monkey">Survey Monkey
- Salary.com">Salary.com
- U.S. Bureau of Labor Statistics">U.S. Bureau of Labor Statistics
- Pepperdine University - Graduate School of Education & Psychology">Pepperdine University - Graduate School of Education & Psychology
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
View all episodes
By Caylor Solutions
5
4949 ratings
Since 2017, the Pepperdine University - Graduate School of Education & Psychology">Pepperdine University - Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it?
According to Luke Phillips">Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and taking a strategic approach to their enrollment funnel. It isn’t enough for marketing teams to just focus on clinching the sale — they need to step outside the box and look at the big picture.
You won’t want to miss the incredible practical insight Luke shares on emphasizing strategic thinking toward growth and their winning formula for converting student leads.
Join us as we discuss:
-Strategic growth and execution of market research (5:19)
- Distilling actionable data through SWOT analysis (15:06)
- How successful enrollment marketing opens up opportunities (23:02)
Check out these resources we mentioned during the podcast:
- The Integrated Postsecondary Education Data System">The Integrated Postsecondary Education Data System (IPEDS)
- Survey Monkey">Survey Monkey
- Salary.com">Salary.com
- U.S. Bureau of Labor Statistics">U.S. Bureau of Labor Statistics
- Pepperdine University - Graduate School of Education & Psychology">Pepperdine University - Graduate School of Education & Psychology
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
More shows like The Higher Ed Marketer
View all
This American Life
90,966 Listeners
Stuff You Should Know
78,379 Listeners
Craig Groeschel Leadership Podcast
10,729 Listeners
Death, Sex & Money
7,686 Listeners
Higher Voltage
8 Listeners
Up First from NPR
56,516 Listeners
Worklife with Adam Grant
9,164 Listeners
Future U Podcast - The Pulse of Higher Ed
141 Listeners
Higher Ed Pulse
25 Listeners
The Mel Robbins Podcast
19,738 Listeners
Confessions of a Higher Ed CMO — with Jaime Hunt
31 Listeners
The Application with Allison Turcio
13 Listeners
Mission Admissions
15 Listeners
Confessions of a Higher Ed Social Media Manager
7 Listeners
College Matters from The Chronicle
80 Listeners