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Value: What Your Business Is Really Worth – Forge Contractor Podcast
In this episode, Josh and Kenton sit down for a real, unfiltered conversation about something a lot of contractors think they understand, but most have never actually worked through what makes a business truly saleable.
Speaking from their experience in Prince George, they unpack the gap between what owners believe they’ve built and what someone would actually pay for. The conversation quickly gets honest. Most small businesses are not really businesses, they are jobs built around one person. The relationships, the reputation, the decision making all sit with the owner.
When that person steps away, there is often very little left. It is a tough realization, but one that almost every trades business owner will face at some point. They dig into the difference between building something around yourself versus building something that can stand on its own.
A lot of companies have strong revenue and years of history, but without systems, structure, and a team that can operate without the owner, that value does not transfer. Buyers are not just looking at numbers, they are asking what happens when you are gone.
Throughout the episode, they share real stories from their own market. Companies that shut down after decades. Others that were handed off and quickly fell apart. And a few that made it work through intentional succession, strong teams, and the right people stepping in. The common thread is simple. If you are not planning for an exit, you are likely planning to close, whether you realize it or not. They also touch on the bigger picture.
There are more business owners than ever approaching retirement, and at the same time the world feels uncertain. Markets are shifting, economies are unpredictable, and there are more sellers than buyers in many industries. It raises an important question. If you wanted to sell tomorrow, would your business actually be ready.
This episode is not about theory. It is about reality and hard conversations. Whether you plan to sell, pass it on, or just run your company for as long as you can, this is a look at what you are really building and what will be left when you step away.
Original theme music composed and performed by Ben Smith
Produced by Seth Steward Productions
Co produced by Kalen Wookey
Website https://forgealliance.ca/
Instagram https://www.instagram.com/forgecontractoralliance
Facebook https://www.facebook.com/profile.php?id=61575541841797
X https://x.com/forge_ca
@Forge_CA
View all episodes
By Forge Contractor AllianceIn this episode, Josh and Kenton sit down for a real, unfiltered conversation about something a lot of contractors think they understand, but most have never actually worked through what makes a business truly saleable.
Speaking from their experience in Prince George, they unpack the gap between what owners believe they’ve built and what someone would actually pay for. The conversation quickly gets honest. Most small businesses are not really businesses, they are jobs built around one person. The relationships, the reputation, the decision making all sit with the owner.
When that person steps away, there is often very little left. It is a tough realization, but one that almost every trades business owner will face at some point. They dig into the difference between building something around yourself versus building something that can stand on its own.
A lot of companies have strong revenue and years of history, but without systems, structure, and a team that can operate without the owner, that value does not transfer. Buyers are not just looking at numbers, they are asking what happens when you are gone.
Throughout the episode, they share real stories from their own market. Companies that shut down after decades. Others that were handed off and quickly fell apart. And a few that made it work through intentional succession, strong teams, and the right people stepping in. The common thread is simple. If you are not planning for an exit, you are likely planning to close, whether you realize it or not. They also touch on the bigger picture.
There are more business owners than ever approaching retirement, and at the same time the world feels uncertain. Markets are shifting, economies are unpredictable, and there are more sellers than buyers in many industries. It raises an important question. If you wanted to sell tomorrow, would your business actually be ready.
This episode is not about theory. It is about reality and hard conversations. Whether you plan to sell, pass it on, or just run your company for as long as you can, this is a look at what you are really building and what will be left when you step away.
Original theme music composed and performed by Ben Smith
Produced by Seth Steward Productions
Co produced by Kalen Wookey
Website https://forgealliance.ca/
Instagram https://www.instagram.com/forgecontractoralliance
Facebook https://www.facebook.com/profile.php?id=61575541841797
X https://x.com/forge_ca
@Forge_CA