It’s no secret that great branding is important to your business: it can save you valuable time and energy while quickly and effectively communicating your core values with your audience and boosting your sales.

But what exactly does branding entail? And which parts of branding are actually important to focus on for small businesses?

In this episode, holistic business coach and strategist Sarah M. Chappell chats with Christine Lieu, the expert behind CL Designs and the Brand Party Podcast. Christine is a graphic designer who helps purpose-driven businesses create cohesive branding, web design, and social content to drive impact and sales.

Sarah and Christine discuss why branding is so critical for holistic entrepreneurs, how to use branding to reach your ideal customers, where to begin when starting out with branding assets, how strong branding can create more ease during launches, and the most important aspects of branding to focus on in order to bring your messaging to the surface and make it shine.

Tune in for a fun and information-packed conversation on how to use branding to align your business with your values, attract the right people, and make running your business a whole lot easier.

CONNECT WITH CHRISTINE:

Website: christineldesigns.comBrand Party Podcast: christineldesigns.com/podcastInstagram: @_clieu @brandpartypodcastPinterest: ChristineLDesignsFacebook: ChristineLDesigns

Get instant access to a free Brand Consistency Checklist: https://mailchi.mp/941959d7add5/christineldesignsemailGrab the guide that has helped business owners alike determine what’s most important when you’re just starting to build a brand so you can continue on with what you do best.

Join the FREE Brand Party Challenge!It’s a 5-day online challenge for purpose-driven businesses who are ready to stop being inconsistent and finally build the brand they’re so deserving of! Get access to a branding expert at your fingertips as you discover your core values, color palette, and font pairing to attract quality leads and sales.Join now: christineldesigns.com/brand-party-challenge

TIME STAMPS:

1:18—What is branding and why does it matter?8:09—How to use branding to communicate core values12:54—How to save time during launches with branding and assets17:20—The importance of sales pages and why you should love them23:44—Where to start in approaching branding assets

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sarahmchappell.substack.com