Kits Beyond the Pitch

Valuing Football's Social Return on Investment


Listen Later

Discover how UEFA's GROW model quantifies the economic, social, and health benefits of amateur football, showcasing success stories from Poland, Italy, and Scotland. Learn why it's a game-changer for grassroots sports funding. Moreover, the influence of UEFA's GROW model extends beyond football. Other sports organizations have adopted similar methodologies to emphasize the wider societal value of sports, further proving the universal applicability of this approach.

By quantifying amateur football's economic and social contributions, UEFA continues to empower national associations and advocate for sustainable sports development across Europe.

#UEFAGROW #AmateurFootball #GrassrootsFootball #SportsDevelopment #FootballPodcast #SoccerEconomics #HealthBenefitsOfSports#EconomicImpact #GrassrootsSports #FootballForAll #FootballFunding

...more
View all episodesView all episodes
Download on the App Store

Kits Beyond the PitchBy Kits for the World