How do you compare outsourcers? Especially when you keep hearing about outsourcing to the Philippines for $10 an hour, how do you work out who to hire? If someone is more experienced and skilled but charges £25-£50 an hour, how can that be better? What's the cost of having to train someone?

At the end of the day, you can delegate tasks but you can't delegate responsibility for your business.

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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

My Cousin Vinny

Are you an MD who wants a flash briefing to bring you up to speed with online marketing? Email Nicola now

My sister Sarah Cairncross who is available for Tech / VA / Operations support

Clicks And Leads 365 - Alexa Skills

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Vzine 073 | What Are You Avoiding Doing?

Vzine 072 | Alexa Skills Goes Live!

Own It! 186 | Heather Waring: Peeing in the Wilderness

Own It! 185 | Toxic People

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Hi, it's Nicola here and I have reached that part of the year where I have to record inside because the cicadas and the birds are very noisy outside at the moment. So, you can probably still hear the cicadas but I've turned the fan off. It's going around a little bit up there.

Yeah, well, what I want to talk to you about this week, is about valuing yourself and also about how to charge when there's people in other countries that charge much less than you do.

But, before that, I just wanted to quickly update you on what's been going on this week. I've been out this week to cook for some friends who had a fall together. They're a little bit elderly, and I went around last night to cook, and we watched a fantastic movie called My Cousin Vinny, which I've never seen before and it was really, really funny. Really well-written and set in the 80's, so the outfits are absolutely hilarious. Highly recommend that.

My friends, Kim and Jeremy, they were staying in Stoupa last week, and I ended up having a one-hour session with Jeremy like a flash briefing, if you like, for MDs because he's the MD of a big company, and he always feels like he's on the back foot when it comes to internet marketing, when people sort of say things to him about what they should be doing or parent companies come in, and in fact pitch to him.

So we had a one-hour session and I brought him up to speed on all things internet marketing, so hopefully he'll be able to hold his own a bit better. He said that he had no idea of the potential for Facebook ads, particularly for one of their consumer-facing brands, and he was very reassured that everything is trackable, and you can work out exactly how much you're spending, which ads are bringing in the prospects, which ads are bringing in the sales, so he loved all that, the data-driven element of it all.

So, yeah, I'm thinking of doing that, so if you're an MD or business owner and you just wanted to hire me for an hour to talk about your business, and what your strategy could be, so that you, then, can go back and talk to your team or talk to people who are pitching digital marketing services, don't hesitate to get in touch because I really liked, enjoy talking to Jeremy about that. So just email [email protected] and we can set that up for you.

Let's get on with the show shall we?

So this week I wanted to talk to you about a conversation I had with Sarah, my sister, who is an extremely talented tech person. She is the person who makes sure that my Clicks And Leads Academy strategy is implemented across all the different platforms. She's the one I turn to if I want to find out how to do something new, like Alexa skills thing that we just put on Amazon.

And we were having this conversation because she was listening to us recording the podcast, and we were talking about how you can still outsource to the Philippines...