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While Customer Success is a fairly recent phenomenon, the discipline is undergoing a drastic change to keep up with market and consumer demands. When your customers experience the ease and simplicity of dealing with B2C businesses, such as Apple and Amazon, they expect that same experience from their B2B business dealings. If your product can’t provide the Apple-like experience, or value in a timely way like Amazon, will your customers come back or will they look for another provider?
In our first episode, host Ross Fulton chats to Kevin Meeks, former CCO at Apptio and current Industry Principal at Valuize, for his insights on the emerging transformation of the Customer Success and Customer Experience landscape and how B2B leaders can seize this enormous growth opportunity.
While Customer Success is a fairly recent phenomenon, the discipline is undergoing a drastic change to keep up with market and consumer demands. When your customers experience the ease and simplicity of dealing with B2C businesses, such as Apple and Amazon, they expect that same experience from their B2B business dealings. If your product can’t provide the Apple-like experience, or value in a timely way like Amazon, will your customers come back or will they look for another provider?
In our first episode, host Ross Fulton chats to Kevin Meeks, former CCO at Apptio and current Industry Principal at Valuize, for his insights on the emerging transformation of the Customer Success and Customer Experience landscape and how B2B leaders can seize this enormous growth opportunity.