Pitch Purpose

Vanessa Jarrad: Can you fake authenticity?


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Our very first guest is global marketing powerhouse Vanessa Jarrad (Global Account Lead for L’Oreal, ex-Revolut, Superdrug), and she's not holding back.

We get the inside story on the colossal Revolut x Sidemen collaboration: The massive investment they made in the multi-million-follower group; the high-level targets that were initially missed; the unscripted, one-off moment that became the company’s best-performing TikTok ad.

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Pitch PurposeBy Pitch Purpose