In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include:

• What are vanity metrics
• Why vanity metrics do businesses a great disservice
• How to identify vanity metrics
• What metrics should a business look at instead to drive growth
• What does building a relationship with your customer look like given automation and other elements businesses often have in place
• What is the implication of metrics on lead nurturing and on personalization
• How best to deal with the deluge of data available to businesses in order to boost growth
• finding the balance between data and connecting with people
• How to run PR in today's world and how to avoid vanity metrics
• How best to run advertising for technology companies
• and much more...

Read more at - https://www.sproutworth.com/vanity-metrics-how-to-create-growth-metrics/