<a href="http://digitalmortar.com/wp-content/uploads/2019/04/MM-Variation-Bottlenecks.mp3">The Measurement Minute with Gary Angel</a> 
  
Analytics – and especially machine learning – require lots of variation. Often enough that’s not a problem. But particularly when it comes to creative, it can be hard and expensive to drive the variation you need.

The Measurement Minute with Gary Angel Analytics – and especially machine learning – require lots of variation. Often enough that’s not a problem. But particularly when it comes to creative, it can be hard and expensive to drive the variation you need.

<a href="http://digitalmortar.com/wp-content/uploads/2019/04/MM-Variation-Bottlenecks.mp3" rel="noopener noreferrer">The Measurement Minute with Gary Angel</a> 
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Analytics – and especially machine learning – require lots of variation. Often enough that’s not a problem. But particularly when it comes to creative, it can be hard and expensive to drive the variation you need. 
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Variation Bottlenecks – How Creative can Limit Analytics

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Variation Bottlenecks – How Creative can Limit Analytics

Variation Bottlenecks – How Creative can Limit Analytics