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Variety and Proprietary Produce: From Concept to Commercialization
We dive into all the dynamic components and drivers behind
the launch of a new variety – specifically looking at apples and table grapes.
We kick off the episode with Kate Evans from Washington State University and
Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and
look more broadly at the breeding processes and innovation behind developing a
new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and
table grape varieties with Bill Poulos from Oppy.
Play the Podcast
Thank you to our podcast sponsor, NatureFresh™ Farms.
View all episodes
By Canadian Produce Marketing Association
3.5
22 ratings
We dive into all the dynamic components and drivers behind
the launch of a new variety – specifically looking at apples and table grapes.
We kick off the episode with Kate Evans from Washington State University and
Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and
look more broadly at the breeding processes and innovation behind developing a
new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and
table grape varieties with Bill Poulos from Oppy.
Play the Podcast
Thank you to our podcast sponsor, NatureFresh™ Farms.