Varon Corp CEO Benjamin Schubert joined Steve Darling from Proactive to discuss the company's latest corporate developments, including its public market strategy and the launch of the first HYDRO Signature Edition beverage in partnership with NBA player Desmond Bane.

Schubert explained that Varon's decision to transition from a private company to the public markets followed extensive due diligence and forms part of the company's long-term growth strategy. He said the current OTC Markets listing is intended to serve as a stepping stone toward a future Nasdaq uplisting.

“The goal at the end of the day is to uplist to a Nasdaq,” Schubert said.

The interview also highlighted the debut of the Desmond Bane Signature Edition HYDRO Can, the first product in Varon's planned lineup of signature beverages developed alongside NBA Equity Partners. Schubert said Bane played an active role in the product's development, contributing to both the packaging design and selecting the piña colada flavour.

The initial rollout is focused on Florida, with plans to expand into additional markets where Bane has a strong fan base. Schubert said the early consumer response has been encouraging following the product's launch.

He also discussed Varon's broader athlete partnership strategy, emphasizing that the company seeks long-term collaborations rather than traditional endorsement agreements. Instead, athletes are involved directly in product development and brand building to create more authentic connections with consumers.

Management believes this community-driven approach, combined with its public market strategy and expanding functional beverage portfolio, positions Varon for continued growth as it works toward broader retail distribution and a future Nasdaq listing.

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