The VA Simple™ Podcast

VATTA #259: The Fundamentals of Offer Ladders for Techie VAs and Freelancers


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Hey everyone! In this episode, we’re diving into the fundamentals of offer ladders—what they are, why they matter, and how creating one can help you scale your tech-focused VA or freelance business.

Here’s what we’ll cover:

  1. What Is an Offer Ladder? I’ll start by explaining what an offer ladder is, breaking down the levels, and why it’s a game-changer for building trust and guiding clients through a journey that naturally leads to higher-ticket services.
  • The Customer Journey: Why You Should Always Offer Starter Packages: We’ll look at how thinking through the client journey is key to building a profitable ladder. I’ll explain why it’s crucial to start with entry-level services, which not only attract new clients but also build trust for future, higher-value work.
  • Examples of Offer Ladders for Techie VAs and Freelancers: To make it practical, I’ll share a sample offer ladder based on WordPress (WP) services, showing how you can guide clients from simple audits and monthly management to high-ticket offerings like professional website setups and ongoing retainer packages.
  • By the end of this episode, you’ll know exactly how to structure your own offer ladder, helping you attract clients at every level and build long-term, profitable relationships. As a bonus, I’ll also share how this strategy is just one piece of what I teach in my tech-focused courses, like WP Biz in a Box, TechieU, and Techie PM, coming in Q1.

    Ready to dive in? Grab your drink, get comfy, and let’s go!

    Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to power up your skills and success. Hit subscribe now – let's keep the momentum going! 

    For more tips, tricks, and exclusive content, visit my website thetechiementor.com. Can't wait to connect with you there!

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    The VA Simple™ PodcastBy Susan Mershon - The Techie Mentor

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