VAYA with the founder Salvador Santana. VAYA (IG) is a socially-conscious lifestyle cannabis flower brand, marketed as an all-natural, spiritual feminist tone, driven from African and Mexican indigenous roots. Salvador’s vision aims to embody folks ready to escape current narratives and harness an alternative route to elevated freedom. The initiative also engages and collaborates with community advocacy initiatives from a social justice & ecologically rooted consciousness, and voices issues plaguing disenfranchised peoples. As a renowned producer, songwriter, and musician, Salvador has attained global acclaim for founding multiple bands and headlining events. He has graced stages from the Montreux Jazz Festival, the Bonaroo Music and Arts Festival, the High Sierra Festival, South by Southwest, and the New Orleans Jazz Festival, and has participated in projects outside of his own solo aspirations, such as the Hymns for Peace DVD released in 2004 as well as his father, Carlos Santana’s 2013 Corazón, Live in Guadalajara, DVD.

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