Why did Yaakov say the same word twice when calling his sons together for his final message? The Brisker Rav reveals that this seemingly redundant phrase actually contains one of the most profound lessons about growth, feedback, and human relationships. This week’s episode explores how Yaakov mastered the delicate balance between correction and encouragement—and why we desperately need both to become our best selves. If you’ve ever struggled with giving or receiving criticism, or wondered how to help someone grow without crushing their spirit, this teaching will transform how you communicate. Discover the hidden wisdom in Parshas Vayechi that Moshe Rabbeinu himself learned and passed down through the generations.

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