The reason why on Rosh Hashanah When we are coronating the king and submitting ourselves to him that we ask for all our personal needs is because we don’t want it for ourselves. We want it to be able to have a good life so we could serve Hashem and even though we don’t consciously feel that is the reason but subconsciously that is why our Neshama wants it so we should have energy and a clear mind to serve Hashem. לקו”ש יט